We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter.
Now over 100 years old, the association is clear about the need for change, from staff and services provided, and across members and the many other constituent tribes they serve.
Making the transformation physical as well as cultural, the association also moved to new offices, designed and fitted out to demonstrate their leadership stance and advocacy for green building. To announce all of these changes, and their vision for the next 100 years, BOMA Chicago produced the following video, shown at the unveiling ceremony at their annual member luncheon, held at Chicago's Palmer House hotel.
We're proud of having designed this logo. And we're in awe of how BOMA reflects and embraces the mark, giving it such central meaning to their brand.
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