Re-inventing, then re-presenting a business to keep pace with changing markets is important, especially now. Given the economy, perhaps most held down by general fears and a concern for how to compete, it’s a good time to shake things up and refresh a business’s value to its customers. Obama says this is the new spirit for the American people. We’ve taken it to heart.
The trend these days has been significant – use the digital media to stay competitive and in touch. We’ve seen just about all our clients make a concerted move to leverage the efficiency, economy and reach of online marketing: converting catalogs to online, implementing Content Management Systems that enable them to stay truly current, and active in dialog with their customers. And it’s making a difference.
Torque’s new web site is a simple demonstration of taking on a business refresh and restating the value we bring. Add to that some new ways to make a Flash site searchable and visible online, and we’re well on our way to having better tools for the new economic condition. Our site is also a testimony to our belief that businesses need to communicate simply and uniquely. Being big, bold, and different gets you remembered.
Come visit, drop us a line and share what fresh things you’ve been doing online.
Thursday, January 29, 2009
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5 comments:
Thanks, Kevin! It's so nice to see the new Torque face ... even the eyes! This is much more human and inviting!
BTW ... regarding the questions you like to ask clients. My all-time favorite question is "What does YOUR customer's customer want?" See, if I can help a client provide for and please her/his customer, then I'm well on the way to providing well for my client, too. I do this for "internal" as well as external clients. For example, my boss: What can I do to help him please and provide for HIS customers? I LIKE the expression on his face when I accomplish that ... and I like the continuing paycheck, too! :-)
Lee, thanks for your kind comments. I wholeheartedly agree with your enthusiasm for asking what your customer's customer wants, both internal and external! The paradox emerges when we look at how infrequently the 'customer's customer' question is actually asked, and held front & center in the planning process (not as often as you'd like to think!). We believe that this is the result of a combination of operational distraction by operational and other mechanics of business...and also a reluctance to really want to know. It's human nature to prescribe, but much less to empathize and help solve from another's point of view. Thus, it's our opportunity to make a difference in business by getting back to the concerns of customer tribes.
I stumbled across your blog and website through twitter, while looking to connect with other tribal marketers. I thought you would be happy to know that your tweeting was working. Nice work with the new website. The entry page got me interested and sucked me in, as it communicated 'people', 'different', and 'magical'.
On the sharing end of the rope, and 'fresh things online', I added a YouTube movie rethinking the company from a tribal perspective. http://www.youtube.com/user/TribalingVideo
Keep up the good work, and I'll definately tap into the value here.
Elia, your YouTube video is perhaps the simplest and most direct way to cut to the chase about tribal marketing and the purpose of companies, which is not to sell products to consumers, but to support the link between consumers, as they connect to each other other within social tribes. Brilliant! Thanks for following our approach to Tribal Intelligence, and I look forward to your response to future posts. Please subscribe to our feed, or send your email address and I'll add you to our list for periodic notices.
Thanks for the kind words! Feel free to pass the movie on. I am looking forward to your future blog posts and conversation on the topic of tribal marketing.
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